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#253
Submitted by: sergey
 Logo designed by: Chermayeff & Geismar "On the heels of a new international agreement that will allow Taiwan banks to do business in the massive Chinese market, the Bank of Taipei commissioned Chermayeff & Geismar, the firm responsible for designing Chase Bank’s world renowned folded octagon, to create a visual identity that will facilitate its evolution into an Asian banking powerhouse. The Bank of Taipei came to the firm with many of the same needs Chase had in 1960: the mark had to be iconic and durable so that it will outlast trends in design; leave an imprint on its home city; and weather unforeseeable changes in the banking industry. Having to address business realities that have changed dramatically since Chase came to Chermayeff & Geismar in the ’60s, the firm’s identity also had to portray the bank as high-tech and high-touch; local and international; Eastern and Western." |
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